SAS Brand & Campaign Intern 2022. Various Brand Assets

As a summer intern at large tech firm SAS I created a range of designs for both print and digital media. Designs ranged from specific events and areas of business, to wider brand-level assets (such as generic headers, page breaks and images) that are used by colleagues companywide.

The company has a tight brand guideline framework so working within this was very interesting. I was also part of the exploratory committee putting together a new visual style for a future rebrand of the entire company, and completed an exhaustive competitor analysis to help exec-level management understand how the company’s visual style and tone compared to others in the same market.