Grüv Branding, logo design and animation

Branding for a fictional high-end sustainably-sourced children’s educational music toy company; created as part of college coursework. The brand concept is music-based toys that mimic high end furniture and sound systems in their appearance, but are fun music box-style toys with visible mechanisms and inner workings. The branding plays on this faux high end aesthetic combined with the playfulness of the face made by the Ü character.

I also animated the logo for web use and the short format animation would work really well on social media. The animation style is playful and friendly, and reinforces the interconnectivity of the parts (in this case the individual letters)