Altered Beats Band Logo 

Monogram logo for a UK band. A complete rework of their original logo was requested. The band have a very interesting production and blend analogue and digital sounds.

The logo had to be suitable for merch and album artwork as well as web application such as Spotify and Apple Music thumbnails; because of thisit is bold and easily recognizable, even at smaller scale and lower resolutions (such as as Spotify artists’ thumbnail on a phone screen).

The distortion of the A letter was achieved by manually manipulating a printed copy of a regular A and B on a scanner, another combination of digital and analogue.